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Home » If You Build a House on Swamp Land… | Tinder on Customers
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If You Build a House on Swamp Land… | Tinder on Customers

Cloud Wars LiveBy Cloud Wars LiveJune 29, 2020Updated:December 3, 20213 Mins Read
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Welcome to the first episode of a new Cloud Wars Live monthly series: Tinder on Customers. Bonnie Tinder is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In Tinder on Customers podcast episodes, Bonnie and I talk about how choosing the right partner is critical to success.

Episode 1

Bonnie and I agree that COVID-19 was a massive reset. When digital transformation projects that were happening prior to March were clipping along, life was good. And then wham! Big projects were taken down, and every single company changed their scope.

We also discuss Microsoft CEO Satya Nadella’s recent comment that the tech world has gone through two years of digital transformation in the past two months. Amid such change, Bonnie says that businesses that were forward-thinking and had a presence were the ones who came out on top. Finally, Bonnie concludes with the need to have a connection with customers and employees, and the necessity to reinvent yourself from the ground up.

Also in this episode:

  • No industry has been immune to this disruption
  • A curveball is okay – but when you’re expecting a fastball you’d better be resilient at the plate
  • Per Marie Kondo, let’s get rid of the things that no longer serve us

You can also stream the audio-only version of this episode:

Highlights

'We are a peer review site similar to Yelp or even GlassDoor… The problem we help customers solve is picking the best consulting partner for a project to help increase their odds of success.' #CloudWars Click To Tweet 'It's so rare when you have a bad implementation and a customer says, I still love my software vendor. No way; never happens.' #CloudWars Click To Tweet 'So many customers in the study that we did, their business has been disrupted in such a way that they've been asked to come up with a new game plan entirely for digital transformation.' #CloudWars Click To Tweet




Thanks for watching! For more like this, we recommend:

Follow Bonnie on Twitter and LinkedIn for additional insights into vendor-customer relationships.

Stream more from Cloud Wars Live:

  • Sadin on Digital: Modern Cloud ERP Is Ruining ERP’s Scary Reputation!
  • Araujo on Transformation: The New Resilience: Creative, Adaptive, Relentless
  • Steube on Spending: COVID-19 Scrambles IT Spending Priorities

Cloud Wars Live Digital All-Stars

Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.

This episode is brought to you by BMC Software.

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