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Home » IBM, Salesforce Join Forces for AI-Driven CRM Transformation
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IBM, Salesforce Join Forces for AI-Driven CRM Transformation

Kieron AllenBy Kieron AllenSeptember 12, 2023Updated:October 5, 20231 Min Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

This episode is sponsored by Acceleration Economy’s “Cloud Wars Top 10 Course,” which explains how Bob Evans builds and updates the Cloud Wars Top 10 ranking, as well as how C-suite executives use the list to inform strategic cloud purchase decisions. The course is available today.

In today’s Cloud Wars Minute, guest host Kieron Allen explores the new collaboration between IBM and Salesforce, both on the Cloud Wars Top 10 list.

Highlights

00:19 — IBM and Salesforce announced a collaboration to help businesses accelerate AI, especially generative AI, adoption for customer relationship management (CRM). IBM will use its operating models to help guide clients with Salesforce AI technology adoption and deployment. The collaboration will complement Salesforce’ generative AI tools with IBM watsonX capabilities.

Cloud Wars Top 10 Roadmap 2023 Guidebook_featured
Guidebook: Cloud Wars Top 10 CEO Roadmaps

01:07 — The partnership will provide access to a diverse AI partners ecosystem that will give customers the opportunity to define the right models and architecture to achieve their goals.

01:46 — Generative AI has infinite possibilities for business, and this collaboration between two tech giants is an important step in helping these companies’ shared customers achieve their goals.


WATCH MORE CLOUD WARS MINUTES HERE.

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Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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