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Home » Sustainability Offers “Enormous Economic Opportunity,” Says Microsoft
Cloud Wars Minute

Sustainability Offers “Enormous Economic Opportunity,” Says Microsoft

Cloud Wars Minute
Bob EvansBy Bob EvansJuly 14, 2022Updated:December 16, 20222 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

In this episode, Bob reviews recent comments from Rosie Mastrandrea at last month’s Cloud Wars Expo on sustainability and its crucial role in the future of profitable business processes.

If you missed this discussion in person last month, don’t worry: You can watch this and all the other keynotes, fireside chats, and sessions from Cloud Wars Expo with an on-demand pass, which is free to any registered attendee, as well as Cloud Wars and Acceleration Economy subscribers. The rollout of on-demand sessions from Cloud Wars Expo begins on July 20th, so be sure to sign up for access now.

Highlights

00:00 — Sustainability is a major growth driver within the greatest growth market the world has ever known. The challenge all major cloud industry players now face is convincing business leaders that sustainability and profits are no longer mutually exclusive goals.

00:51 — Microsoft aims to not only help its customers achieve profit margins and drive new sustainability objectives, but also unlock “enormous economic opportunity” throughout entire organizations via sustainability initiatives.

01:08 — Microsoft’s Rosie Mastrandrea spoke in a recent Cloud Wars Expo keynote on the role of sustainability in creating better business models and processes across different industries.

02:37 — Mastrandrea cited four key points that the Microsoft sustainability cloud will focus on in the days ahead:

  • Deliver data intelligence.
  • Build sustainable IT infrastructure.
  • Reduce environmental impact.
  • Create sustainable value chains.

03:19 — Tech vendors need to get business leaders excited about the growth opportunities sustainability cloud technology provides.


To see Mastrandrea’s entire keynote presentation and the ongoing discussion she and Bob had about sustainability, please register here for your Cloud Wars Expo on-demand pass. Starting on July 20th, the on-demand pass, which is included with your Acceleration Economy subscription, will give you access to this keynote and more than 40 hours of invaluable educational content from last month’s event.

CLIck here to get your cloud wars expo on-demand pass noW

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Bob Evans

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Cloud Wars

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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