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Home » Salesforce Study: Gen Z Embraces AI Agents for Car Buying and Maintenance
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Salesforce Study: Gen Z Embraces AI Agents for Car Buying and Maintenance

Kieron AllenBy Kieron AllenApril 4, 20251 Min Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

In today’s Cloud Wars Minute, I explore how Gen Z is reshaping the automotive industry based on new research from Salesforce.

Highlights

00:03 — Now, new research from Salesforce has found that Gen Z is far more likely than older generations to use AI agents for car buying and maintenance tasks. In fact, 74% say they would like agents to tell them the best time to buy based on price fluctuations, deals, or incentives.

AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.

00:50 — From a wider perspective, this research highlights the role that digital natives will play in the development of AI technologies. Today, the offerings presented, especially at the enterprise level, often cater to older generations, including current CEOs and department heads. Many may be resistant to change or find it difficult to introduce cultural shifts within their companies.

01:19 — Therefore, it’s crucial that tools are developed to accommodate these considerations, fostering a culture of adaptability and innovation. Understanding what the next emerging market will be is critical for the longevity of AI products and services — particularly agentic AI products and services.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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