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Home » Microsoft Executive Bashes Customers!
Cloud Wars Minute

Microsoft Executive Bashes Customers!

Bob EvansBy Bob EvansOctober 7, 2022Updated:April 13, 20232 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

Join us on October 27, 2022 for Acceleration Economy’s Data Modernization Digital Battleground, a digital event in which four leading cloud vendors answer questions on key considerations for updating data strategies and technology. Register for free here.

In this Cloud Wars Minute, Bob reacts to the comments made by a top Microsoft executive, thrashing customers for onshoring as a way to address the supply chain crisis.

Highlights

00:35 — Microsoft has been one of the biggest drivers of the cloud market for years, so Bob was stunned with comments made by a top executive disparaging customers who have shifted away from the practice of offshoring. This reverse offshoring, or downright onshoring, has been a way to address the supply chain crisis brought on by the pandemic and the war in Ukraine.

01:18 — While speaking at the Goldman Sachs investors conference last month, the inventment bank’s Executive Vice President and Chief Commercial Officer Judson Althoff made strong comments on the subject, such as:

  • “I don’t personally love reverse globalization.”
  • “We’re kind of all citizens of the planet…so I don’t love the trend.”

02:24 — Bob says it’s okay for Althoff to have his own opinions on globalization and onshoring, but determines that making these comments publicly was inappropriate, ill-advised, and potentially harmful to Microsoft’s reputation and particularly to its relationship with its customers.

03:16 — Althoff made another run at this issue, stating that Microsoft is “ready for where the world is headed, whether we like where it’s headed or not.”

03:36 — These comments are especially shocking, as they’re in contrast with comments from CEO Satya Nadella and CFO Amy Hood, who emphasized seeing the world through the eyes of their customers.


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Bob Evans

Founder
Cloud Wars

Areas of Expertise
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  • Cloud
  • Digital Business
  • Innovation
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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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