Cloud Wars Minute

IBM, Salesforce Join Forces for AI-Driven CRM Transformation

Kieron AllenBy Updated:1 Min Read

In today’s Cloud Wars Minute, guest host Kieron Allen explores the new collaboration between IBM and Salesforce, both on the Cloud Wars Top 10 list.

Highlights

00:19 — IBM and Salesforce announced a collaboration to help businesses accelerate AI, especially generative AI, adoption for customer relationship management (CRM). IBM will use its operating models to help guide clients with Salesforce AI technology adoption and deployment. The collaboration will complement Salesforce’ generative AI tools with IBM watsonX capabilities.

01:07 — The partnership will provide access to a diverse AI partners ecosystem that will give customers the opportunity to define the right models and architecture to achieve their goals.

01:46 — Generative AI has infinite possibilities for business, and this collaboration between two tech giants is an important step in helping these companies’ shared customers achieve their goals.

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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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