Data and AI Search platform Yext promises to help businesses “deliver the right information at every stage of the customer journey.” According to Josh Blender, VP of Infrastructure at Yext, this seemingly simple value proposition takes about a million different forms, based on what a specific business wants and needs. In this sponsored episode of Cloud Wars Live, Josh talks with Bob Evans about the ways that Yext customers benefit from the company’s multi-cloud approach, the secret to keeping data in sync across endless third-party websites, and how Redis Search powers the Yext platform.
The Big Themes:
- The Yext promise: Josh describes the platform as a place for “ingesting data, structuring it, and then delivering it as in the form of answers everywhere that it’s needed.”
- Keeping public data in sync: Yext customers want to help their consumers easily find information like hours of operation, product availability, and more, wherever they’re searching. Yext helps structure that data, then automatically syncs it across various websites.
- Working across multiple clouds: Part of the reason that Yext and Redis work so well together is that both can operate in multiple clouds. Redis serves as a back-end system for Yext anywhere it has a point of presence.
The Big Quote: “As a SaaS platform, we’re continually evolving. If a new place appears where consumers are looking for data, we will build an integration with them. If a new use case comes up, we will be able to satisfy it. And we’re always adding new features.”
