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Home ยป Amazon Expands Custom-Silicon Strategy With Major Qualcomm Collaboration
AI and Copilots

Amazon Expands Custom-Silicon Strategy With Major Qualcomm Collaboration

Kieron AllenBy Kieron AllenSeptember 22, 20263 Mins Read
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Amazon is plowing ahead with its custom-silicon strategy, announcing a major โ€œmulti-generational product collaborationโ€ with Qualcomm Technologies. In case you need a refresher, Qualcomm is a major U.S. technology company known for designing semiconductors and wireless communication technologies.

Under the new agreement terms, Amazon could make up to $60 billion in payments for Qualcomm server-chip products, technology, systems, and manufacturing services. Amazon also received a warrant giving it the right to buy up to 25 million Qualcomm shares, which at close to $162 per share could work out to roughly $4 billion.

How Will the Collaboration Work in Practice?

โ€œThis collaboration with Qualcomm Technologies builds on a strong foundation of partnership and reflects our shared commitment to pushing the boundaries of whatโ€™s possible,โ€ said Prasad Kalyanaraman, Vice President, AWS. โ€œBy working together on customized silicon and advanced connectivity, weโ€™re delivering more performant, efficient, and cost-effective infrastructure for our customers.โ€

So, what exactly’s on the table? Essentially, the deal combines AWSโ€™s expertise in AI infrastructure with Qualcommโ€™s silicon-design capabilities. The two companies will work across multiple generations of customized silicon to support AI inference in large-scale data centers.

The collaboration will also see the two companies work together on an optical connectivity solution to support the growing scale and demands of this AI infrastructure. The new solutions will tap Qualcommโ€™s SerDes and optical DSP technologies to bundle and ship data from chip to chip, with solutions extending to speeds of up to 1.6 Tbps.

Beyond this, Qualcomm plans to deepen its use of AWS AI infrastructure, including Amazon Bedrock, for electronic design automation (EDA) workloads, with the aim of reducing chip-design cycles.

Final Thoughts

What Amazon is shooting for here is greater control and flexibility over its AI infrastructure stack at a time when demand for data center capacity is spiraling. AWS already has a custom-silicon strategy, including its Graviton CPUs, Trainium AI chips, and Inferentia chips.

However, making these deeper investments in custom silicon could help AWS tailor hardware more closely to specific workloads and potentially reduce its reliance on third parties, which is always a huge bonus, regardless of industry or era.

While itโ€™s still too early to say whether the collaboration with Qualcomm will lead to lower costs or enhanced performance, thatโ€™s the aim here. And thereโ€™s another angle worth noting. The collaboration with Qualcomm doesnโ€™t mean AWS is moving away from NVIDIA.

In fact, AWS and NVIDIA just expanded their partnership in August 2026, announcing plans to deploy 2 million additional NVIDIA GPUs across AWSโ€™s global infrastructure in 2027 and 2028. The companies are also deepening their work across AI factories, CPUs, networking, open models, data processing and robotics.

NVIDIA GPUs remain an important part of AWSโ€™s AI infrastructure, even as Amazon continues developing its own custom chips. What the Qualcomm collaboration does is add another layer to its strategy, giving AWS access to additional customized silicon. AWS is following what is now a well-trodden path in the AI Era, and thatโ€™s the multi-vendor route, combining NVIDIA GPUs, its own custom chips and customized silicon developed with Qualcomm rather than relying on a single chip supplier.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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