ServiceNow’s single architecture allows Tenon to integrate marketing automation seamlessly, offering consistent workflows and shared data for all front office teams.
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Snowflake Ventures and Capital One Ventures invest in Hightouch to drive innovation in agentic AI for personalized marketing, leveraging Snowflake’s Data Cloud with security and governance at its core.
ServiceNow and EY leaders share how AI-powered brand and demand integration, partner marketing, and consistent messaging are reshaping B2B marketing strategy.
AI Agent & Copilot Summit speaker Marie Wiese gives a sneek peak into her AI Agent & Copilot Summit sessions on responsible AI and how AI revolutionizes sales and marketing.
The Biz Apps Partner Marketing Workshop at Community Summit NA unveiled growth strategies and thought leadership insights to reach new prospects.
Discover the dos and don’ts of applying generative AI to content marketing to capitalize on the power while avoiding potential pitfalls.
Actionable data is necessary to drive marketing and sales success. Steps including validation, enrichment, and standardization are needed to ensure data is actionable.
Now is the time to sit down with your marketing and sales leaders to understand the potential and pitfalls of generative AI for your organization. Here are five emerging generative AI use cases to consider.
Scott Vaughan explores how retail marketers are tapping into cloud-powered applications and integrations to drive tailored experiences and revenue.
Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.
In this Cloud Wars Expo Moment, taken from the CXO2 Growth Acceleration conversations, Bob Evans, Tony Uphoff, Scott Vaughan, and Mike Dudgeon discuss the work being done at LinkedIn’s B2B Marketing Institute and how it challenges conventional wisdom.
Scott Vaughan speaks with strategist Kathleen Schaub about ‘customer value squads,’ which help sales and marketing teams be more nimble and focus on customer needs.
La transformación digital ofrece enormes posibildades en un entorno de marketing B2B que las empresas deben incorporar como parte estratégica.
This Growth Swarm Moment, excepted from episode 22, emphasizes the importance of companies focusing on customer needs and data modernization.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
In this Cloud Wars Expo Moment, Category Pirates’ Christopher Lochhead covers how the under-40 set approaches everything from marketing to recruiting.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
In this Cloud Wars Expo Moment, Berkeley Haas PhD Luyi Yang explains how social rewards and referral priority programs incentivize customers to bring in more customers.
In this My Metaverse Minute, Kieron evaluates the odds of younger demographics entering the Metaverse and how to market to them.
Businesses and brand leaders are looking into the potential that the Metaverse has as a platform for marketing.