Cloud Wars
  • Home
  • Top 10
  • CW Minute
  • CW Podcast
  • Categories
    • AI and Copilots
    • Innovation & Leadership
    • Cybersecurity
    • Data
  • Member Resources
    • Cloud Wars AI Agent
    • Digital Summits
    • Guidebooks
    • Reports
  • About Us
    • Our Story
    • Tech Analysts
    • Marketing Services
  • Summit NA
  • Dynamics Communities
  • Ask Copilot
Twitter Instagram
  • Summit NA
  • Dynamics Communities
  • AI Copilot Summit NA
  • Ask Cloud Wars
Twitter LinkedIn
Cloud Wars
  • Home
  • Top 10
  • CW Minute
  • CW Podcast
  • Categories
    • AI and CopilotsWelcome to the Acceleration Economy AI Index, a weekly segment where we cover the most important recent news in AI innovation, funding, and solutions in under 10 minutes. Our goal is to get you up to speed – the same speed AI innovation is taking place nowadays – and prepare you for that upcoming customer call, board meeting, or conversation with your colleague.
    • Innovation & Leadership
    • CybersecurityThe practice of defending computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks.
    • Data
  • Member Resources
    • Cloud Wars AI Agent
    • Digital Summits
    • Guidebooks
    • Reports
  • About Us
    • Our Story
    • Tech Analysts
    • Marketing Services
    • Login / Register
Cloud Wars
    • Login / Register
Home » Why Data Modernization and Customer Centricity Are Key to Sales and Marketing Alignment
Innovation & Leadership

Why Data Modernization and Customer Centricity Are Key to Sales and Marketing Alignment

John SiefertBy John SiefertOctober 25, 2022Updated:October 25, 20221 Min Read
Facebook Twitter LinkedIn Email
To adjust the volume hover the cursor over the volume bar
Share
Facebook Twitter LinkedIn Email
AE Leadership

In this Growth Swarm Moment, excerpted from Episode 22 of the Growth Swarm Podcast, Tony Uphoff explains the importance of customer centricity and data modernization within the context of aligning sales and marketing.

Highlights

00:10 — Tony says that he uses a technique in companies where, if during a meeting, more than 50% of a conversation is on tactics rather than customer needs, he stops and redirects the discussion.

00:34 — If organizations do not understand what is going on with customers, they will not get very far.

00:43 — Data modernization is important for companies that are struggling with silos of data. Currently, organizations have their data in various places. Data modernization can help to streamline the process and create a “single component of truth,” says Tony. It is important to not have multiple components of truth out there.

Join us on October 27, 2022 for Acceleration Economy’s Data Modernization Digital Battleground, a digital event in which four leading cloud vendors answer questions on key considerations for updating data strategies and technology. Register for free here.


Want more tech insights for the top execs? Visit the Leadership channel:

AE Leadership

customer customer experience customer reach CXO data marketing moment sales
Share. Facebook Twitter LinkedIn Email
Analystuser

John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
  • AI
  • Cloud
  • LinkedIn

John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

Related Posts

AI Agents, Data Quality, and the Next Era of Software | Tinder on Customers

July 3, 2025

Ajay Patel Talks AI Strategy and Enterprise Adoption Trends | Cloud Wars Live

July 2, 2025

Microsoft Delivers In-Depth View of Security, Governance Functions in Copilot Control System

June 26, 2025

Agentic AI in Government: Salesforce Achieves FedRAMP High for Agentforce and More

June 25, 2025
Add A Comment

Comments are closed.

Recent Posts
  • AI Agents, Data Quality, and the Next Era of Software | Tinder on Customers
  • AI Agent & Copilot Podcast: AIS’ Brent Wodicka on Operationalizing AI, the Metrics That Matter
  • Ajay Patel Talks AI Strategy and Enterprise Adoption Trends | Cloud Wars Live
  • Slack API Terms Update Restricts Data Exports and LLM Usage
  • Google Cloud Still World’s Hottest Cloud and AI Vendor; Oracle #2, SAP #3

  • Ask Cloud Wars AI Agent
  • Tech Guidebooks
  • Industry Reports
  • Newsletters

Join Today

Most Popular Guidebooks

Accelerating GenAI Impact: From POC to Production Success

November 1, 2024

ExFlow from SignUp Software: Streamlining Dynamics 365 Finance & Operations and Business Central with AP Automation

September 10, 2024

Delivering on the Promise of Multicloud | How to Realize Multicloud’s Full Potential While Addressing Challenges

July 19, 2024

Zero Trust Network Access | A CISO Guidebook

February 1, 2024

Advertisement
Cloud Wars
Twitter LinkedIn
  • Home
  • About Us
  • Privacy Policy
  • Get In Touch
  • Marketing Services
  • Do not sell my information
© 2025 Cloud Wars.

Type above and press Enter to search. Press Esc to cancel.

  • Login
Forgot Password?
Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.