CIO and analyst Kenny Mullican explains how to find the right partners for technology initiatives that require a collaborative co-creation approach.
sales
Janet sums up her ImpartnerCon 2022 keynote, which highlighted what’s needed to succeed in the world of an ecosystem while preserving partner and customer experience.
In Growth Swarm, Ep. 24, Tony, Bob, and Scott discuss how the evolved business technology purchase process requires vendors to have a greater understanding of buyer focus and how technology lines up with strategic initiatives.
The Metaverse has spawned new commerce models, including direct-to-avatar (DTA), which some believe is the next iteration of direct-to-consumer and could one day dominate retail.
Just back from ImpartnerCon, one of 2022’s major partner ecosystem events, analyst Janet Schijns shares key takeaways from open discussions with the suppliers, vendors, and distributors in attendance.
In episode 23 of the Growth Swarm podcast, John, Bob, Scott, and Tony share major themes – customer centricity and partner ecosystems – that were prominent at three recent tech events.
Tony Uphoff explains how technology companies must shift the way they work with technology buyers and customers, or risk being left behind.
Startup Aforza brings industry cloud functionality to consumer goods and, in so doing, is driving new levels of efficiency in a $2T market.
This Growth Swarm Moment, excepted from episode 22, emphasizes the importance of companies focusing on customer needs and data modernization.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
Omnichannel is no longer a “nice to have.” It’s a requirement. Scott Vaughan shares essential approaches for B2B sales in particular.
In Enterprise AI Minute, Ep. 67, Aaron Back explains why Oracle believes the new Fusion sales solution will help it overtake its biggest competitor
Episode 19 of the Growth Swarm podcast explores B2B tech sales, and why success today means the focus must shift from the seller’s process to the buyer’s process.
In Cloud Wars Horizon Minute, Ep. 50, Tom Smith discusses the big-box retail giant’s customer-centric tech leadership with a slew of new partners, as well as updated store, website, and app integrations.
In this Cloud Wars Expo Moment, Berkeley Haas PhD Luyi Yang explains how social rewards and referral priority programs incentivize customers to bring in more customers.
Taking an untraditional approach, Microsoft is offering its reps an incentive to gain more commission by bringing in less consumption revenue.
In this Growth Swarm, the team chats about the challenges and opportunities of sales as the role has changed in a digital-first world.
While Google Cloud has been a leading cloud provider, the company has lost the primary driver of its 3-year sales momentum.
The process, data, and technology for B2B revenue generation is rapidly changing. How will this impact your business?