Bob Evans and Luyi Yang, assistant professor at UC Berkeley Haas, discuss the importance of referral programs and how supply chains can be reimagined as networks.
marketing
In ep. 29, Kieron Allen explains why a digital trust strategy is essential for brands and describes how a company can successfully implement one.
In ep. 28 of the Acceleration Economy Minute, Kieron Allen defines why organizations need relevant sustainability strategies that go beyond ticking boxes and align with its values.
Figuring out and getting partnerships to work can be a challenge, but one strategy that helps is prioritization. Analyst Janet Schijns explains how to prioritize to get the most out of your partnerships.
Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.
Today CMOs are more involved with technology decision-making than ever before, which is why they must proactively manage and accelerate partnerships to gain success.
In today’s world, customers strongly want to do business with companies that are serious about sustainability. CMOs and GTM leaders integrating sustainability initiatives into their organizations should prioritize these steps first.
In this Cloud Wars Expo Moment, taken from the CXO2 Growth Acceleration conversations, Bob Evans, Tony Uphoff, Scott Vaughan, and Mike Dudgeon discuss the work being done at LinkedIn’s B2B Marketing Institute and how it challenges conventional wisdom.
Startup FindMine developed an AI engine that automatically pairs products together on a website to help customers envision different combinations and looks and move ahead to make purchases.
Scott Vaughan speaks with strategist Kathleen Schaub about ‘customer value squads,’ which help sales and marketing teams be more nimble and focus on customer needs.
Audio is as critical as visual when creating authentic immersive experiences. Brands delving into the Metaverse must take it seriously, explains Toni.
Roblox is a big name in the Metaverse. Kieron explains its origins, how it works, and why it has garnered so many major corporations as partners.
Just back from ImpartnerCon, one of 2022’s major partner ecosystem events, analyst Janet Schijns shares key takeaways from open discussions with the suppliers, vendors, and distributors in attendance.
In episode 23 of the Growth Swarm podcast, John, Bob, Scott, and Tony share major themes – customer centricity and partner ecosystems – that were prominent at three recent tech events.
Tony Uphoff explains how technology companies must shift the way they work with technology buyers and customers, or risk being left behind.
This Growth Swarm Moment, excepted from episode 22, emphasizes the importance of companies focusing on customer needs and data modernization.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
Thanks to WebAR, organizations don’t have to wait for smart glasses in order to experience the benefits of augmented reality.
Poor-quality data can derail a business. Janet Schijns explains how to choose partners who will wrangle and handle the right data properly and set your firm up to successfully navigate potentially rough economic times.
In this Cloud Wars Expo Moment, Category Pirates’ Christopher Lochhead covers how the under-40 set approaches everything from marketing to recruiting.