The cost of building and maintaining a technology ecosystem can be substantial, but there are ways to be smart about it, writes Janet Schijns.
marketing
Cybersecurity data can empower C-suite executives to make informed decisions, protect their organization, and drive business growth.
While it provides many business applications already, ChatGPT and other generative AI apps must be implemented wisely, says Tony Uphoff.
Generative AI represents a new opportunity to help business and society develop a better model that isn’t focused on grabbing attention.
Category Pirates’ Co-Creator Christopher Lochhead discusses ChatGPT’s impact on the search category and knowledge work, among other topics.
Learn all the latest in retail innovation from our expert team of practitioner-analysts including how to enhance your strategies with hyperautomation.
Janet Schijns defines how AI apps, supported by partners, can automate everything from repetitive tasks to supply chains for better operational efficiency.
“As a leader of a marketplace, which Microsoft is, you have a responsibility not to stall or confuse the marketplace, in communication, or lack thereof,” says Tony Uphoff.
Scott Vaughan explores how retail marketers are tapping into cloud-powered applications and integrations to drive tailored experiences and revenue.
In this Cloud Wars Expo Industry Cloud Battleground moment, Google Cloud’s Carrie Tharp showcases Business Messages, a conversational messages solution that delivers branded interactions on a Places page.
Analyst Tom Smith sheds light on SaaS software startup Gong, a pioneer in the application of AI to the selling process, which could translate to increased revenue.
One customer of the Gong Reality Platform for sales and revenue intelligence reports a dramatic reduction in time spent building forecasts.
AI tools such as ChatGPT and DALL-E 2 offer new ways to create content, product designs, and technology. Analysts Toni Witt explains why CXOs should take note.
In this CXO2 Jam Session, Bob Evans, Tony Uphoff, Scott Vaughan, and Mike Dudgeon from LinkedIn discuss why business leaders should have a growth mindset, the research of LinkedIn’s B2B Marketing Institute, and how the cloud enables business model transformation.
Bob Evans and Luyi Yang, assistant professor at UC Berkeley Haas, discuss the importance of referral programs and how supply chains can be reimagined as networks.
In ep. 29, Kieron Allen explains why a digital trust strategy is essential for brands and describes how a company can successfully implement one.
In ep. 28 of the Acceleration Economy Minute, Kieron Allen defines why organizations need relevant sustainability strategies that go beyond ticking boxes and align with its values.
Figuring out and getting partnerships to work can be a challenge, but one strategy that helps is prioritization. Analyst Janet Schijns explains how to prioritize to get the most out of your partnerships.
Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.
Today CMOs are more involved with technology decision-making than ever before, which is why they must proactively manage and accelerate partnerships to gain success.