At its Dreamforce event last week, co-CEOs Marc Benioff and Bret Taylor made big claims that the company is the only apps vendor capable of offering an integrated suite of systems.
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Episode 19 of the Growth Swarm podcast explores B2B tech sales, and why success today means the focus must shift from the seller’s process to the buyer’s process.
In this Cloud Wars Minute, Bob evaluates the recent reveal of the new Genie platform by Salesforce. Has the company done too much too soon?
In this Cloud Wars Expo Moment, Berkeley Haas PhD Luyi Yang explains how social rewards and referral priority programs incentivize customers to bring in more customers.
Salesforce has been heavily investing in its vertical market solutions, pushing the company to the #1 spot of the Industry Cloud Top 10.
In this Cloud Wars Minute, Bob breaks down statements made by co-CEO Bret Taylor during the Salesforce earnings call about why the company is making major investments into vertical market industry cloud solutions.
Leveraging company momentum, Taylor used the recent Q2 earnings call to highlight an eagerness to help customers.
In this Cloud Wars Minute, Bob explains why now is the time for Salesforce co-CEO Brad Taylor to push out smaller CRM competitors as customers look to consolidate vendor partnerships.
Bob dives into the second quarter performance of three Cloud Wars heavy hitters, with an emphasis on how their CEOs are investing in modern cloud technology.
In this Cloud Wars Minute, Bob reviews official Q2 earnings numbers from three of the Cloud Wars heavy hitters.
Bob Evans explains why this milestone “needs to be recognized and applauded.”
In this Cloud Wars Minute, Bob Evans says isn’t a case of SAP stumbling, but an indication of Salesforce’s powerful influence on the cloud wars growth market.
Bob shares his predictions as Salesforce, Workday, and Snowflake are set to announce their fiscal Q2 results this week.
In this Cloud Wars Minute episode, Bob predicts big numbers for Salesforce, Workday, and Snowflake despite growing recessionary fears.
While some experts will howl that the company’s growth rate is down 2% from Q1, Bob Evans thinks that Co-CEOs Marc Benioff and Bret Taylor will describe their second quarter with positive terminology. Here’s why.
Salesforce’s fiscal Q2 figures are just a week away. Co-CEOs Marc Benioff and Bret Taylor generally latch onto a certain vivid description of their earnings.
Taking an untraditional approach, Microsoft is offering its reps an incentive to gain more commission by bringing in less consumption revenue.
Under CEO Christian Klein, SAP has become one of the fastest-growing cloud providers in the world, per its latest Q2 results.
In this Cloud Wars Horizon-Cloud Wars crossover minute, Tom Smith and Bob Evans discuss the strength of cloud company earnings.
Salesforce CFO Amy Weaver recently explained how the company keeps almost all of its customers so happy that they’re eager to re-up or increase their levels of spending.