Search Results: marketing (990)

In this session, attendees will learn how to use Dynamics 365 CE as a tool to organize marketing campaigns and align marketing campaign ROI to sales success. Our discussion will begin with a live, “Art of the Possible” demo of a Marketing Command Center in Dynamics 365. We will then break down the demo step by step and discuss the strategy behind using Marketing Automation and an easy lead management process to make “SMarketing” magic happen between the Sales and Marketing teams.

The content of this session is geared toward an audience with intermediate-level knowledge of the subject area.

Many companies were caught off guard when the pandemic struck. They did not have online strategies to help them transition from offline to online sales and marketing. Using best practices and case studies developed during the pandemic, Marie Wiese of Marketing CoPilot will share an outline for a survival plan that can be applied to your marketing automation and CRM technology to produce lead management results in times of dramatic change.

The content of this session is geared toward an audience with intermediate-level knowledge of the subject area.

The Microsoft Teams marketing blitz matters, because Teams and Office 365 Commercial have become high-volume on-ramps for Azure and other cloud services.

Remarks from Microsoft’s EVP and CMO Chris Capossela in late 2018 shed light on Microsoft’s marketing strategy going into 2019.

AI and Microsoft business apps expert explains three distinct approaches to orchestration workflows across AI agents, as well as the strengths and weaknesses of each.

Oracle and Google Cloud have partnered to deliver Gemini AI models via OCI, accelerating enterprise adoption of generative AI with seamless access and flexible billing.

Oracle delivers powerful AI-ready features while maintaining compliance with global privacy laws through intelligent data distribution across regions.

Google Cloud and Atlassian announce a multi-year partnership to integrate Gemini models and Vertex AI into Jira, Confluence, and Loom, enhancing productivity, security, and AI-powered workflows.

In sync with OpenAI’s latest LLM release, Microsoft delivers GPT-5 for Copilot, Copilot Studio, and GitHub Copilot, while advancing GPT-5 usage for security use cases.

Tenon and ServiceNow team up to bring agentic AI into enterprise marketing for smarter, unified engagement.

Bonnie Tinder shares insights from a recent Salesforce event, exploring how AI agents, unified data, and customer-focused innovation are reshaping the enterprise software landscape.

With Agentic AI powering 30–50% of Salesforce operations, Marc Benioff’s lack of specificity on human job evolution triggers skepticism.

The public sector now gains access to Salesforce’s AI innovations as Agentforce achieves FedRAMP High, ensuring secure and compliant technology adoption.

Microsoft and Gong are integrating AI-driven sales intelligence into Microsoft 365 and Dynamics, enabling sellers to automate workflows, access deep conversation insights, and drive faster, data-informed decisions using Copilot and custom agents.

DXC and ServiceNow collaborate to simplify life insurance systems, merging industry IP with AI-powered workflow automation.

SAP and Salesforce pivot from apps to AI-powered data clouds, redefining enterprise software’s future.

Marc Benioff is shifting Salesforce’s focus from cloud apps to AI-driven data solutions.

SAP COO Sebastian Steinhaeuser shares how internal AI use and strategic agility are driving innovation for SAP and its half-million customers.

Microsoft partners with AI software provider Gong to deliver the latter’s sales intelligence directly into customers’ software ecosystem for higher sales performance.

From AI in org charts to redeploying humans to developing products and services for top-line growth, top executives are evolving their businesses to capitalize on a range of AI-driven opportunities.