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Home » How the Metaverse Enables Brand Reinvention
My Metaverse Minute

How the Metaverse Enables Brand Reinvention

Kieron AllenBy Kieron AllenSeptember 15, 2022Updated:November 4, 20222 Mins Read
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Acceleration Economy Cloud Wars Expo

June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.

If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.

In this Cloud Wars Expo Moment, Acceleration Economy analyst Kieron Allen discusses the rare opportunity for brands to reinvent themselves using Metaverse experiences as a novel medium to reach new audiences.

Highlights

00:01 — Immersive experiences define the full capabilities of the Metaverse.

00:43 — By providing immersive Metaverse experiences, brands can grow new audiences and change the dynamics of how they’re perceived in a rare opportunity to wholly reinvent themselves.

01:04 — Nike’s Metaverse efforts focus on cross-generational markets with Metaverse spaces for kids. Wendy’s has made an even more drastic move to reinvent its image by opening an entertainment space in the Metaverse.


Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.

CLIck here to get your cloud wars expo on-demand pass noW

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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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