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Home » How Net New Knowledge, Category Creators Deliver the Greatest Impact
Innovation & Leadership

How Net New Knowledge, Category Creators Deliver the Greatest Impact

Bob EvansBy Bob EvansMay 9, 20231 Min Read
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In this Digital CIO Summit moment, excerpted from the digital event which took place from April 4-6, Christopher Lochhead, 3x CMO, #1 Business Podcaster, Best Selling Author, Category Pirates, tells Bob Evans why those who will be the most successful are those who create net new knowledge or capital.

Highlights

00:05 — The people who will be the most successful and will make the greatest difference are those who are creating net new knowledge or capital. From a mindset perspective, explains Lochhead, people should think of themselves as creators.

00:34 — For native analogs and native digitals, the way they will be the most impactful in their lives is “to create — and in many cases, co-create — net new creations.”

01:34 — Lochhead tells Bob that the “Acceleration Economy network is a creator capitalist” because the company is “creating a new category of analysts with real practitioners.” He continues, “Why are you doing that? Because the name of the game going forward is not the regurgitation of prior knowledge. The name of the game going forward is net new knowledge creation on an ongoing basis.”


To see more content from Acceleration Economy’s Digital CIO Summit, including all recorded sessions from the three-day event, register here for your on-demand pass. You will hear from CIO practitioners about data modernization, AI, hyperautomation, cybersecurity, and growth strategies.

Click here to get your digital cio summit on-demand pass

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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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