In this moment from our interview with Cloud Wars CEO of the Year Thomas Kurian, we discuss how companies can provide enhanced customer service and reach consumers with the help of AI.
Highlights
00:08 — Customer service is the face of a company to its customers. Kurian reports that companies often ask for help improving their reach. Improving means reaching more people, understanding them better by digitizing the interaction they have, and providing a unified face of your organization across all the channels.
00:47 — Kurian describes the first step of helping these companies as enabling the end customer to be able to find the product they want themselves. “Self service is always the best form of service,” he says.
01:37 — Further assistance can be provided through call centers with an AI agent. “As part of that, we can up-sell or cross-sell you products,” Kurian notes. “It’s about automating that whole journey.”
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