In Episode 52 of the CXO Minute, Tony Uphoff discusses the session that showcased North Star customers — ABB, Dell, and MSD — at Celosphere 2022.
Highlights
00:34 — For Celonis, a North Star customer is someone who leads the way in enacting long-lasting change in their organization — they are change agents with deep knowledge of how to use Celonis products to drive a big impact.
00:58 — Each of the three customers — ABB, Dell, and MSD — offered specific solutions as to how Celonis was helping them identify bottlenecks and improve inefficiencies.
01:06 — Dell is using Celonis products to transform its supply chain. MSD is working with Celonis to take its digital twin strategy across the company.
01:39 — At the conference, Celonis announced the release of a new product — Process Sphere — which offers companies the ability to map the process from interest to invoice with customers to drive better customer experiences.
