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Home » CEO Outlook 2025: Salesforce’s Marc Benioff on AI Driving Productivity for Support Agents
Innovation & Leadership

CEO Outlook 2025: Salesforce’s Marc Benioff on AI Driving Productivity for Support Agents

Bob EvansBy Bob EvansJanuary 31, 20251 Min Read
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In this exclusive moment from the  Cloud Wars Top 10 CEO Outlook 2025 series, Salesforce CEO Marc Benioff talks about agents’ impact on productivity and careers.

Highlights

00:05 — Benioff says with AI, we have the ability to augment human beings, to make them better, to give them more capabilities. Salesforce works with Disney, for whome the amount of products and capability and innovation is incredible. And the challenge is for the AI is to make it simple and accessible and approachable so those employees can be better. We also saw that in Gucci for one of the call centers where Salesforce deployed AI technology, revenue rose 35% because the agents were just making those employees just better.

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00:43 — He notes the importance of being realistic about job challenges; Salesforce has 9,000 support agents and there’s no question that a couple thousand of them will rebalance to other positions this year.


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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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