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Home » CEO Frank Slootman Shares How Snowflake Enables Demand for Customers
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CEO Frank Slootman Shares How Snowflake Enables Demand for Customers

Bob EvansBy Bob EvansJanuary 21, 2023Updated:January 24, 20232 Mins Read
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In the Acceleration Economy Cloud Wars Top 10 CEO Outlook 2023 series, Bob Evans interviewed Frank Slootman, CEO of Snowflake. The company ranks #9 on the Cloud Wars Top 10. In this CEO Outlook moment, Slootman discusses how Snowflake enables demand and why the company goes through optimization cycles.

Highlights

00:10 — Snowflake doesn’t necessarily create much demand, but rather enables it, shares Slootman. “The demand was already there, but the architectures of the past were incapable of enabling it.”

00:34 — The company enables customers to turn on a new warehouse in seconds and provision it. There will be results in minutes rather than hours or days.

01:16 — Slootman recalls the Chief Data Officer of a large media company telling him that she needs more drink tickets “because my people are getting wasted on Snowflake.”

01:33 — Now, this demonstrates the need to learn how to manage consumption instead of just managing capacity. Snowflake goes through optimization cycles so that many things can be accomplished in the world of data to optimize workloads.


The full-length CEO Outlook version of this interview is available exclusively to Acceleration Economy subscribers. Sign up here for the CEO Outlook Digital Summit to start your free subscription and see all of the Cloud Wars Top 10 CEO Outlook interviews that will air on February 8, 2023, or upgrade to Premium and get your all-access pass to our entire practitioner analyst library of content.

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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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