“Tinder on Customers” is the monthly Cloud Wars Live podcast series featuring Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Bonnie shares insights from the SAP Partner Summit 2023, an exciting in-person event where she heard a lot about orchestration, partner feedback and more.
Episode 27 | SAP Partner Summit 2023 Recap
The Big Themes:
- Dedication to partner ecosystem: Bonnie noted that the SAP Partner Summit was not connected to any customer conference, but instead its own standalone event, demonstrating SAP’s commitment to cohesion in its partner ecosystem.
- Orchestration was a key theme: One of the standout talks that Bonnie attended focused on consistency and collaboration between partners, to the extent that customers can’t easily tell where SAP’s work ends and the partner’s begins.
- A more open forum: In contrast to partner events of the past and those put on by other vendors, SAP went above and beyond to invite and listen to feedback from partners during the summit, which Bonnie says is a win-win move.
The Big Quote: “In the past, everybody celebrated the go-live. That was a huge milestone, and everybody ate cake and drank their champagne, and then everybody went away, and it’s like, ‘okay, see you when we need to upgrade to your new version.’ And I think there’s no longer that huge milestone… It’s a marathon, not sprints anymore, in terms of how they view the relationship.”
Stream the audio version of this episode:
More from Bonnie Tinder:
Connect with Bonnie on LinkedIn or send a message via her Acceleration Economy Analyst page.
