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Home » Salesforce Targets Small CRM Competitors
Cloud Wars Minute

Salesforce Targets Small CRM Competitors

Bob EvansBy Bob EvansSeptember 1, 2022Updated:September 1, 20222 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

In this Cloud Wars Minute, Bob examines recent comments from Salesforce co-CEO Bret Taylor targeting CRM competitors at a time when customers are trimming down their numbers of cloud vendor partnerships.

Highlights

00:01 — Salesforce co-CEO Bret Taylor announced on last week’s earnings call an expectation to go after smaller CRM competitors, as businesses move to consolidate their number of vendors involved in their cloud infrastructure.

00:57 — While Salesforce provides broad interoperability and some industry-specific solutions, smaller CRM partners might excel at performing individual tasks. Customers must decide how to balance consolidating vendors and meeting their specific business needs.

01:25 — This emphasis comes on the heels of Salesforce passing SAP as the world’s leading enterprise app supplier.

02:01 — A gloomy economic outlook could lead to more customer companies trimming their number of vendor suppliers for their digital needs.

02:48 — Taylor’s comments mirror similar statements from Microsoft CEO Satya Nadella after his company’s own earnings call last month, stressing the desire to “take share.”


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Bob Evans

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Cloud Wars

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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