In this moment, excerpted from Bob Evans’ Road to Oracle CloudWorld interview with Rob Tarkoff, executive vice president and general manager, Fusion Cloud Customer Experience (CX), Oracle, who will be a featured speaker at the event, Rob addresses recurring services and their potential impact on business valuation.
Highlights
00:07 — The best way to prepare to be fluent in CX products for B2B is to pay attention to what’s happening in the consumer market. Taco Bell’s taco subscription led Rob to realize that subscriptions were “going to come to every industry now.”
00:37 — It’s obvious with the sharing economy, but every business is reimagining products as recurring services. They see the economic benefits.
01:01 — With recurring services, you can dramatically change the valuation of your business.
