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Home » Marc Benioff: Salesforce = ‘McDonald’s,’ ServiceNow = ‘Wienerschnitzel’
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Marc Benioff: Salesforce = ‘McDonald’s,’ ServiceNow = ‘Wienerschnitzel’

Bob EvansBy Bob EvansAugust 21, 2024Updated:August 21, 20242 Mins Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

The AI Ecosystem Q2 2024 Report compiles the innovations, funding, and products highlighted in AI Ecosystem Reports from the second quarter of 2024. Download now for perspectives on the companies, innovations, and solutions shaping the future of AI.

In today’s Cloud Wars Minute, I discuss Marc Benioff’s recent comments about ServiceNow, contrasting its growth and market potential with Salesforce, and explore how this competitive tension might impact both companies moving forward.

Highlights

00:18 — Jim Cramer hosted Marc Benioff, the Salesforce CEO, and Carl Eschenbach, the CEO of Workday, on his CNBC show. At one point, Cramer asked Benioff, “Well, how about ServiceNow, right? Aren’t they a big competitor here?” Benioff said, “No, Jim, it’s nothing like that . . . that’s like comparing Wienerchnitzel (ServiceNow) to McDonald’s (Salesforce).”

01:22 — Wienerschnitzel is regional, relatively small compared to McDonald’s, but very successful. It was a fairly gratuitous shot; Benioff, over time, is going to regret making that comment because ServiceNow is a high-flyer and beginning to build momentum.

02:36 — Last quarter growth rate: 11% for Salesforce, 22% for ServiceNow. Guidance for the next quarter, Salesforce dropping to 7% to 8% growth; ServiceNow has come in at 20.5%. Current remaining performance obligation growth is 10% for Salesforce, 22.5% for ServiceNow. Total RPO, 15% for Salesforce; 31.5% for ServiceNow. Market caps: Salesforce’s is $255 billion;. ServiceNow’s is $170 billion.

Ask Cloud Wars AI Agent about this analysis

03:55 —Marc Benioff is a colorful character. He’s been an iconic leader for a quarter-century. He’s done some remarkable things. He loves to be the showman. He loves to crack jokes. I think his company is, if not struggling, stumbling a bit right now. Its growth is slowing. It has to form this partnership with Workday.

05:05 — I think this was a poor choice of words by Benioff. It’s a backhanded insult that he is going to come to regret because ServiceNow is flying high at a time when Salesforce is having trouble finding its way into the future with any sort of respectable growth.


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Bob Evans

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Cloud Wars

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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