“Is this the most important new computer technology ever? Probably. One thing’s for certain: We’re about to find out.” That’s a quote from Larry Ellison’s keynote at last year’s CloudWorld event in Las Vegas, talking about the potential of GenAI, a technology Oracle has embraced wholeheartedly.
Since going decidedly bullish on the blockbuster technology, Oracle has lived up to its promise of embedding GenAI across its technology stack and introducing a wide range of AI-driven products. For Oracle, the goal hasn’t been launching multi-faceted, ChatGPT-esque applications. Instead, the company has focussed on specificity, drilling down into the capabilities of GenAI as they emerge and improve, and introducing these capabilities to tackle refined use cases.
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Just this month, the company announced yet more GenAI capabilities for finance, supply chain, HR, customer experience, and more, all aimed at helping organizations be more productive within the Oracle Fusion Cloud Applications Suite. In this analysis, we’ll run through the new embedded capabilities, explain where you’ll find them, and the impact they may have on the productivity of your organization.
What’s New?
The latest GenAI advancements add to the growing list of Oracle’s embedded GenAI applications, built on Oracle Cloud Infrastructure (OCI) and numbering upwards of 50. The latest additions include GenAI capabilities rooted in existing workflows across finance, supply chain, HR, sales, marketing, and service.
Beyond this, Oracle has announced that it has expanded the extensibility framework for Oracle Guided Journeys, allowing Oracle Cloud HCM and Oracle Cloud SCM customers and partners to integrate additional GenAI capabilities that match the trajectory of their business goals.
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“We have been using AI in our applications for several years and now we are introducing more ways for customers to take advantage of generative AI across the suite,” said Steve Miranda, executive vice president of applications development at Oracle.
“With additional embedded capabilities and an expanded extensibility framework, our customers can quickly and easily take advantage of the latest generative AI advancements to help increase productivity, reduce costs, expand insights, and improve the employee and customer experience,” he continued.
Here’s a roundup of the new capabilities by application category:
Oracle Fusion Cloud Enterprise Resource Planning (ERP)
- AI-generated narratives based on data from Oracle’s Intelligent Performance Management (IPM) Insights
- GenAI-powered management reporting narratives and contextual collaboration across finance and operations
- Contextual commentary on forecasts produced by predictive models
- GenAI-powered project status summaries
- Project plan and proposal generation based on past projects and best practices
Oracle Fusion Cloud Supply Chain & Manufacturing (SCM)
- Item description generation to create standardized product descriptions that incorporate keywords for SEO
- GenAI–driven supplier recommendations embedded into Oracle Procurement
- Customized cover page summaries for specific negotiations
Oracle Fusion Cloud Human Capital Management (HCM)
- GenAI-built job category landing pages in Oracle Recruiting
- Job match explanations specific to a candidate’s background and career path
- GenAI-powered candidate assistant to help prospective candidates answer specific questions about a role
- Manager survey generation in Oracle Cloud HCM’s Manager Activity Center
Oracle Fusion Cloud Customer Experience (CX)
- Service webchat summaries for call center agents to summarize chat interactions in Oracle Service
- Assisted authoring for sales content to generate customer success stories from account history
- Recommendations and GenAI-supported authoring for marketing content
Oracle Guided Journeys updates
By enabling customers to integrate bespoke GenAI capabilities with their existing Oracle Fusion Applications, Oracle Guided Journeys extensibility provides users with increased flexibility and greater agility. Customers can choose an LLM that best suits the needs and requirements of the task at hand.
Closing Thoughts
What sets Oracle apart from many of its competitors is the pace at which it is introducing new GenAI use cases. It’s a different approach, and one that, it can be argued, is more customer-focused than a a Copilot or AI Assistant. Why? Because Oracle is consistently enriching existing workflows and tasks with GenAI, and not replacing the applications users love.
