Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. He’s a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.
Episode 11
In this episode: Thanks to the precautions we’re all taking around coronavirus containment, things are changing quickly in our personal and professional lives. Fortunately, Chris and I agree, technology and social media are making a huge difference in keeping people productive, informed, and connected. From Zoom to Google to Salesforce, tech companies are leading.
We also touch on what companies big and small should be doing right now. Chris talks about some marketing strategies businesses should consider. He specifically emphasizes the need for clear and radically transparent communication. An avid reader of business research, Chris also shares what he’s learned from studies about economic downturns.
Finally, we talk about the concept of “radical generosity.” It’s a hopeful moment, and I hope it gives you a similar feeling.
You can also stream this episode in audio-only format:
Highlights
'Right now, what we're seeing is the power of technology to make a difference… Right now, social media is a godsend because we can communicate with our families.' #CloudWars Click To Tweet 'What the research tends to say is, the companies that perform best in downturns react very quickly in the beginning. They break very big in the beginning. Then, they're super thoughtful throughout the downturn.' #CloudWars Click To Tweet 'I think now's a time for radical generosity.' #CloudWars Click To Tweet
Cloud Wars Live Digital All-Stars
Christopher Lochhead is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
