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Home » Cloud Wars Minute: Google Cloud Takes a “No Limits” Approach to Winning the Market
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Cloud Wars Minute: Google Cloud Takes a “No Limits” Approach to Winning the Market

Bob EvansBy Bob EvansApril 13, 2022Updated:April 13, 20222 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder, Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

Highlights

00:18 — The bigger game of what is going on now is something that we can start to call database wars. You’ve got Google Cloud now promising its customers no limits, a very aggressive positioning by Google Cloud in a business world, where data is so prominent, so important, so vital, and is booming, growing by leaps and bounds every day.

00:48 — Google Cloud’s position is now one of no limits, as explained at their data cloud Summit. They are promising limitless innovation, limitless data, limitless reach, scale, and workloads. They put together a lot of new product announcements to try to pull this all together.

01:28 — Google Cloud has put together a nice approach toward getting all of their data management, database data, cloud data, and security products, to be aligned with the soaring needs of customers.

02:02 — I think, for almost all the big cloud players, most distinctions are gone, because the cloud vendors are trying to address a wider range of their customers’ needs. And those can’t just be done with a single slice of what’s going on in the cloud.

02:54 — I think we should welcome Google Cloud officially to the database wars. They’ve been playing around on the edges, and the company is certainly willing to go up against the biggest of the big players here.

WATCH MORE CLOUD WARS MINUTES HERE.

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Bob Evans

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Cloud Wars

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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