Each month, “Lochhead on Different” episodes will explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. A best-selling author, top podcaster, and former tech-industry CMO, Christopher Lochhead is a student of not only business and technology and marketing but also human nature, human folly, human genius, and very human joy.
Episode 6
In this episode, Chris and I discuss the role of Chief Growth Officer, a hybrid version of the CMO, the CIO, and the CDO. Chris wonders if it’s a stupid thing – or not. We also look at the fact that America is losing the AI war to China and Russia, and the lamestream media is not reporting on it. Chris also talks about how FaceApp, which projects you forward several years is – wait for it – created by Russia. And did you know that 23andMe uses your DNA for the benefit of the drug companies?
Later, the conversation turns to private equity. We discuss how and why “Value Extraction Engineers” are putting themselves first—as opposed to the founders, employees, and shareholders. Chris says, “If you lay down with dogs, don’t be surprised when you get fleas.”
You can also stream the audio-only version of this episode:
Key Takeaways
They say, companies with a CGO are 65% more likely to be investing in new marketing technology, and 48% more likely to be building #AI and #machinelearning for marketing. #CloudWars Click To Tweet According to the Brookings Institute, venture investments in startups represents 0.2% of American GDP, but delivers 21% of U.S. GDP. #CloudWars Click To Tweet You and I, and people in general, interact with technology today, and we make very rapid decisions without understanding the implication of what it might mean for our own privacy, what it might mean for our own security. #CloudWars Click To Tweet
CLOUD WARS LIVE DIGITAL ALL-STARS
Christopher Lochhead is one of our regular Digital All-Stars. The All-Stars are experts who will appear in regular video podcasts focused on the critical themes shaping (and re-shaping!) the business world in the digital age of 2019. Our intention is to provide regular chunks of timely ideas, insights and conversations on high-priority subjects from industry veterans with diverse backgrounds.
