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Home » CEO Frank Slootman on Why Snowflake Increasingly Engages With Business Leaders
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CEO Frank Slootman on Why Snowflake Increasingly Engages With Business Leaders

Bob EvansBy Bob EvansJanuary 19, 2023Updated:January 24, 20232 Mins Read
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In the Acceleration Economy Cloud Wars Top 10 CEO Outlook 2023 series, Bob Evans interviewed Frank Slootman, CEO of Snowflake. The company ranks #9 on the Cloud Wars Top 10. In this CEO Outlook moment, Slootman discusses the shifting balance from IT to the line of business and the impact this will have.

Highlights

00:10 — “They [customers] care about their problems, not ours,” Slootman notes, emphasizing how important it is to “speak their language” and understand their challenges and their opportunities.

00:51 — The balance is shifting from IT to business. Slootman points out that they’re working with IT departments less and with the line of business more, as the line of business has become more technically savvy.

01:18 — Both IT and business have important roles to play. However, there’s a balanced mix of business interests and IT interests, which Slootman considers to be “very healthy.” With this balance, companies like Snowflake need to “rerack themselves” and define why they are organized by line of business.

01:42 — A salesperson can’t be an expert at all things, Slootman explains. For instance, a salesperson would only be focused on public sector organizations or only focused on working with banks.

01:55 — Slootman holds one outside board position, which is with Instacart. One reason that he decided to join this board is that he wanted to learn about retail — digital innovations in retail, consumer packaged goods, and more. Although he didn’t have previous expertise in this area, he now has an opportunity to listen, learn, and ask questions. “I, too, have to move on from being your typical enterprise software product manager-type person,” he says.


The full-length CEO Outlook version of this interview is available exclusively to Acceleration Economy subscribers. Sign up here for the CEO Outlook Digital Summit to start your free subscription and see all of the Cloud Wars Top 10 CEO Outlook interviews that will air on February 8, 2023, or upgrade to Premium and get your all-access pass to our entire practitioner analyst library of content.

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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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