
As it mounts a serious challenge against Salesforce for the #1 spot on the Industry Cloud Top 10 list, Oracle has disclosed some powerful details showcasing how big companies across eight major industries are using its industry-specific solutions.
The disclosures came in the company’s annual high-impact meeting for financial analysts at Oracle’s recent CloudWorld event in Las Vegas. In a presentation during that meeting outlining Oracle’s overall strategy to grow from a projected $50 billion in annual revenue in FY23 to $65 billion in FY26, executive vice president Doug Kehring showed a slide (reproduced below) that underscored how industry-specific solutions have moved to the center of everything Oracle does.
That positioning was also emphasized earlier in Kehring’s presentation when he shared Oracle’s new mission statement that is centered on “end-to-end industry automation.” In full, the new Oracle mission is to “deliver end-to-end industry automation to solve the most complex business challenges.”

In the slide noted above that highlights Oracle’s deep industry expertise across eight industries, I was glad to see that the headline was not focused on Oracle’s technology — an approach the company has relied on heavily in the past — but rather on the essential customer outcomes of “transform and modernize.”
And in a follow-up slide, Kehring offered a more detailed look at how those purpose-built industry solutions can touch every aspect of the operations of a company — or in this case, a hospital or healthcare network and its connections to the overall industry.

The first of these two slides highlights the millions, billions, and trillions of touchpoints that Oracle says are the by-products of creating applications and related solutions that are fully infused into the deepest operations of its customers. The head of Oracle Industries, executive vice-president Mike Sicilia, always cites the role of “operating technology” as the biggest differentiator between what Oracle offers in industry clouds versus what competitors can deliver.
Since the typeface in that graphic is rather small, here are some highlights:
- Communications: “1 billion calls and text messages routed every day supporting 5 billion subscribers”
- Construction & Engineering: “$9 trillion in projects managed”
- Financial Services: “handling 80% of world’s credit-card transactions and providing banking and insurance data for over 1 billion people”
- Food & Beverage: “350,000 sites furnished with point-of-sale systems supporting 6.3 billion transactions”
- Hospitality: “Hotel operations streamlined for 4.8 million rooms at more than 40,000 properties”
- Health: “Automating hospital and healthcare processes for 3 million health professionals; powering clinical research for the top 10 pharmaceutical companies”
- Retail: “Commerce empowered for more than 5,800 companies in 96 countries”
- Energy & Water: “Helping to reduce 32TWh of energy use and saving consumers $2.7 billion on their utility bills”
In spite of — well, actually, in part because of—the global economic uncertainty swirling around us, I remain extremely bullish on the burgeoning market for industry clouds and industry-specific solutions. On top of all the advantages these digital-era technologies offer — accelerating the time to dazzling customers, greater access to and creation of customer-centric data, more-precise and rigorous governance and cybersecurity capabilities, and others — they can also serve in these troubled times as essential sources of innovation, customer insights, and revenue growth.
And that’s precisely why I wanted to underscore how Oracle has pivoted aggressively to putting purpose-built industry capabilities at the center of everything it will be delivering to customers over the next few years.
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