In this moment, excerpted from the Generative AI Digital Summit event, which took place on May 25, practitioner analyst Tony Uphoff explores how generative AI and its capabilities are creating new levels of productivity in what is considered the “front office.”
Highlights
00:08 — In the average business-to-business (B2B) sale, the purchase process is upwards of 70% complete before the buyer engages with the sales representative, says Tony. From the seller’s point of view, buyers want a more effective process.
00:41 — In considering B2B sales in industries, manufacturing is a “leading industry as it comes to factory automation.” AI on the factory floor is not new, but in sales and marketing — which is commonly referred to as the “front office” — automation is still relatively new.
01:20 — These technologies are revolutionary for the industry, suggests Tony. “I think as tools like this come on…we could be in store for quantum leaps of productivity.”
