In episode 16 of the Acceleration Economy Minute, Kieron Allen discusses the ways in which personalization is becoming a customer expectation.
Highlights
00:16 — Acceleration Economy analyst Toni Witt recently published an analysis on “How to Integrate Artificial Intelligence (AI) into the Customer Experience.” A core theme of Toni’s analysis was how AI provides personalization.
00:46 — Personalization — through AI or not — is becoming increasingly important and expected from customers. There are various ways to personalize the customer experience, such as:
- Immersive technologies
- Automation
- Loyalty programs specific to customers
- Developing community focus
02:37 — Through targeted, personalized efforts, companies can receive feedback from their customers on their products. Personalization is often neglected and should be included in considerations for business strategies for 2023.
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