In episode 92 of the Acceleration Economy Minute, Kieron Allen discusses a new analysis of the software-as-a-service (SaaS) applications market from Grip Security, which is on our Top 10 Shortlist of Cybersecurity Enablers.
This episode is sponsored by “Selling to the New Executive Buying Committee,” an Acceleration Economy Course designed to help vendors, partners, and buyers understand the shifting sands of how mid-market and enterprise CXOs are making purchase decisions to modernize technology.
Highlights
00:32 — Grip Security has conducted a thorough analysis of the SaaS ecosystem and counted a staggering 74,979 unique SaaS apps. The core of its research, and the threat it exposes, is the SaaS identity attack surface. Essentially, that’s the identity assets required to operate this vast array of SaaS applications.
Which companies are the most important vendors in cybersecurity? Check out
the Acceleration Economy Cybersecurity
Top 10 Shortlist.
01:02 — The report delivered three key insights:
- the SaaS applications category is becoming increasingly diverse
- the most popular SaaS apps
- emerging trends and technologies that inform the future of the SaaS app market, including artificial intelligence (AI) integration capabilities as well as data security and privacy
01:29 — Grip found that with the ever-increased number of apps and services in increasingly diverse categories, identity sprawl makes it harder than ever to secure this distributed environment. Customers need a view into the entirety of their SaaS landscape and the identities used to navigate it.
