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Home » Salesforce Explores Informatica Acquisition: Data Management Power Play Unfolds
AI and Copilots

Salesforce Explores Informatica Acquisition: Data Management Power Play Unfolds

Kieron AllenBy Kieron AllenApril 15, 2024Updated:April 19, 20241 Min Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

Register for Acceleration Economy’s Cloud Wars CEO Outlook 2024 Course, now available. Featuring exclusive interviews on strategy, AI, and customers with the CEOs of Cloud Wars Top 10 companies.

In today’s bonus Cloud Wars Minute, guest-host Kieron Allen explores Salesforce’s investigation into an Informatica acquisition.

Highlights

00:04 — Exciting news has surfaced regarding a potential acquisition of Informatica by Salesforce. The claim is that the two companies are in late-stage discussions about the acquisition. If the deal is in fact in motion, and Salesforce does acquire Informatica, it will add significant data management capabilities to its existing technology stack.

Ask Cloud Wars AI Agent about this analysis

01:00 — My colleague Bob Evans recently commented on Salesforce’s shift from a company focused on enterprise applications to one focused on data. In his excellent article, Bob references a comment made by Salesforce CEO Marc Benioff, during which he refers to the company’s data cloud as the fastest-growing organic product in the history of Salesforce.

01:23 —With Salesforce actively promoting its position as a data company, the acquisition of Informatica makes perfect sense.


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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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