This episode is brought to you by the Cloud Wars Expo. This in-person event will be held June 28th to 30th at the Moscone Center in San Francisco, California.
Highlights
01:28 — Fast food chain, Wendy’s, has opened a VR restaurant in Meta‘s Horizon World’s Metaverse platform. As you can imagine, Wendyverse is not serving burgers or Frosties—it’s a completely different approach.
01:55 — Wendyverse is essentially a community and engagement platform. While you’re there, you can participate in a number of games. For example, you can play basketball with a virtual Baconator.
02:17 — It’s an interactive space, but the whole purpose is to celebrate Wendy’s, the brand.
02:36 — The Metaverse has enabled Wendy’s to grow its brand in a way that was never possible before. Users will go to Horizon Worlds and they will visit Wendyverse. They won’t be going there for fast food. They’ll be going there to interact. They’ll be going there to play games.
03:00 — Kieron suggests that this represents a really exciting model for businesses that may have nothing to do with online services. They can expand their business model and adapt it to fit the Metaverse.
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