As billions of people around the globe are embracing digital lifestyles, and as businesses are racing to deliver superb digital experiences to customers instantaneously, Redis and its real-time data platform are powering huge portions of this digital revolution.
Speed and acceleration in digital business are becoming the defining characteristics across every global market because no matter how wonderful your products and services might be, consumers and business customers will go elsewhere unless they can engage with those products and services instantly and on their terms.
The lifeblood of those new customer-centric and real-time experiences is data, and the beating heart that powers the flow of that lifeblood is an entirely new generation of cloud-native data management tools specifically engineered to handle today’s extraordinary digital demands from billions of people across the globe.
And that’s the very specific mission for which the Redis real-time data platform has been built: to enable businesses to deliver the experiences that dazzle customers and enable those businesses to innovate, grow, and thrive.
At the core of Redis unique competitive differentiation are two separate but interdependent attributes:
- the hyper-accelerator: a real-time data layer that accelerates business applications by triggering sub-millisecond database responsiveness; and
- the hyper-builder: Redis offers unparalleled flexibility to developers where they don’t need to pick specialty databases for the specific processing needs of modern applications. With Redis, developers have a single pane of glass with scale, accelerating application development. In addition, Redis allows customers to use it on-premises, in hybrid-cloud environments, and across multi-cloud estates that include AWS, Google Cloud, Microsoft Azure, and/or others.
Let’s take a look at a few very different types of customer use-cases in which the Redis Difference is on full display—and for reference, some of the iconic customer logos proudly and prominently shownon the Redis website are Dell, FedEx, Groupon, Mastercard, Microsoft, and T-Mobile.
- Turning legacy apps into high-performance digital services
While demand for mobile banking services has been rising steadily for many years, that demand exploded early in 2020 with the onset of the pandemic. With most banks still fully dependent on their core mainframe systems, a potential disaster was looming because those ancient workhorses, while sturdy and reliable, were never designed to handle the massive spike in concurrent requests coming from mobile-app customers.
But with Redis Enterprise able to offer real-time enterprise-grade caching to dramatically accelerate mainframe performance, banks using Redis’s platform were able to not only sidestep that potential disaster but also delight their customers by meeting their expectations during a particularly challenging time. Plus, those banks were also able to scale their operations to meet the surging demand without needing to re-architect their core applications.
Here’s how the power of a Redis’ platform helped Bank Hapoalim.
“I think many institutions find themselves in a similar situation that we have faced from a major increase in the use of digital and transactions,” said Dani Sela, head of technological development at Bank Hapoalim on a YouTube video.
“And living side-by-side with legacy systems, it means that you need to figure out some kind of solution—and cache is definitely a solution that works in such a situation. And Redis was a good solution for us and I think it is going to be a good solution for others to use as well.”
- Gamers: meeting ultra-high expectations
As with mobile banking, gaming experienced a massive surge in demand with the onset of the pandemic in March 2020. And in terms of that explosive market growth, this surge required a level of scale that would surprise most people: the gaming industry has become larger than both the film industry and the sports industry combined. On top of that, the very essence of the gaming experience requires instantaneous performance regardless of how many players are involved or how complex the gaming environment—to performance-sensitive gamers, that level of speed is non-negotiable.
If your game or your gaming platform can’t meet it, then gamers will dump you like a bad habit. In that hyper-intense environment, Redis has won the confidence of many of the world’s top gaming providers by giving them the power to deliver real-time personalization that never blinks and can therefore attract and retain these intensely demanding consumers. Part of that superb experience is Redis’s ability to run real-time analytics in gaming environments to help those gaming studios optimize the experience for gamers, which ultimately drives revenue within the industry.
Here’s what a CTO of a top gaming company had to say about the impact Redis has had on its ability to dazzle its highly demanding gaming customers. “Redis Enterprise Cloud allowed us to easily scale our Redis infrastructure up to multiple terabytes of information without any downtime or performance impact, while keeping costs and maintenance as low as possible within both AWS and Redis’ infrastructure,” said Fernando Scorpiniti, CTO of gaming superstar Etermax in a testimonial on the Redis website.
- Credit-card fraud: using high-speed analytics to thwart the fraudsters
Redis helps credit-card companies and banks detect and even prevent credit-card fraud and the massive levels of financial loss, inconvenience, and travel disruptions caused by such criminal activity. Redis enables banks and credit-card companies to ingest enormous volumes of transactions, behavioral biometrics, and customer-identity data and then execute real-time validation of the digital identity—all in real time. Further, Redis’ technology then enables banks and credit-card issuers to then undertake probabilistic analysis and generate risk scores to determine whether the transaction should proceed—and again, all of this happens in real-time to enable the financial institutions to approve or decline the attempted purchase and perhaps even obtain information about the person attempting the fraud.
Financial-services giant Capital One provides another example of Redis’ ability to deliver that type of excellent real-time experience and value for its financial-services customers.
“How do we enable a real-time experience in an application? We swap the database with RediSearch,” said Capital One lead software engineer Harish Kathpalia in a YouTube video.
“This has multiple benefits: we get the performance benefits of RediSearch, as well as we offload the production database, and the read doesn’t interfere with the writes,” added Kathpalia. “RediSearch’s ability to execute this query in sub-millisecond latency is truly a game changer.”
Conclusion
For consumers and businesses alike, the new reality is a highly accelerated world in which consumers and business customers expect and demand real-time experiences and expanded possibilities—and in which businesses that want to be around next year need to be able to meet and exceed those rising expectations.
The key to success in this wild new world is the ability to turn data from a ubiquitous raw material into a powerful business tool that’s able to be deployed and redeployed at the speed of the customer’s expectations, which is with zero latency.
And that’s why so many companies are discovering and embracing the Redis real-time data platform: because it has the performance to meet those demands for speed, and it can work across every IT environment the real-time digital economy can offer.
