In this vendor ranking segment from the Acceleration Economy course The Cloud Wars Top 10: How It Works, Why It Has Shifted, & How CXOs Use It, I share how and why Snowflake broke into the Top 10 ranking (it currently ranks #10) and the key innovations it’s launched in recent years.
Highlights
- Snowflake pioneered the notion of a data cloud; when all of the leading cloud providers were “talking around” the idea of a data cloud but looking to steer all their current products ahead, Snowflake stepped up, called it the data cloud, and explained how customers could benefit.
- Snowflake also began positioning its platform for application development and made it easier for customers to build new applications, including through acquisitions.
- CEO Frank Slootman has articulated the role of the data cloud as an operational hub for businesses and how that is particularly applicable in supply chains. The company has partnered with Blue Yonder to help customers drive innovation in their supply chains.
