Will customers go along with Salesforce’s price increases? If they don’t, that creates new opportunities for Oracle and SAP.
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With support for a new environmental, social, and governance reporting framework, Salesforce continues to build out its NetZero Cloud functionality.
Salesforce’s Net Zero Cloud sustainability software gains new reporting functionality to help customers comply with key international standards.
Now is the time to sit down with your marketing and sales leaders to understand the potential and pitfalls of generative AI for your organization. Here are five emerging generative AI use cases to consider.
Bob Evans reviews Google Cloud’s involvement in the generative AI revolution. The company is extending partnerships with SAP, Salesforce, and top systems integrators.
Learn how adding generative AI to the Gong revenue intelligence platform can make sales reps, and their communications, more effective.
Aaron Back offers his thoughts on new announcements and products launched at this week’s Salesforce AI Day.
The Salesforce Data Cloud is an indispensable component of the company’s new AI Cloud, which was revealed at the company’s recent AI Day event.
Bob Evans breaks down the latest changes to the Cloud Wars Top 10 ranking, in which ServiceNow, Workday, and Google Cloud moved up.
In the latest Cloud Wars Top 10 ranking, ServiceNow and Workday have moved up, while Salesforce has dropped.
Salesforce CEO Marc Benioff expressed the boom in tech spending, as a result of AI, while also noting the company’s top priority is boosting profits, not growth.
With a predicted rise in tech-spending around generative AI, Bob Evans points to the paradox between slowing revenue growth and accelerating profits.
The global tire brand Pirelli has launched a series of online ordering enhancements to boost customer experience. They’re built on several Salesforce apps.
Cold calls and golf outings are outmoded ways to close deals with the tech-savvy buyers in today’s digital economy. Here’s what to do instead.
Clari VP of Product Phil Cooper explains the “intractable” problem of providing summaries and visibility into sales activity, and how the company’s RevGPT addresses it.
Salesforce has announced its latest Green Code initiative which aims to reduce the carbon footprints associated with the software development lifecycle.
There are challenges and opportunities when it comes to organizational change management, says Gorilla Glues’ Cedric Wells, who zeroes in on how digital transformation benefits digital natives.
Salesforce its building on existing climate action initiatives with a new strategy it dubs “Nature Positive.” Here’s why it matters.
SAP is now offering another powerful go-to-market engine aimed at what customers want most – ease in deploying and optimizing enterprise apps in the cloud.
Tom Smith analiza la gran novedad de Salesforce para la contabilidad de emisiones de carbono, y su impacto positivo en organizaciones.