As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.
Lead nurture strategies are critical to your marketing success. So, where do you start? Check out this video to get the details.
Are you confident that your sales & marketing efforts will continue to reliably fill your sales pipeline? In this webinar, you’ll learn the strategies and best practices to develop, build, implement and scale a marketing-driven sales pipeline development program, including how to:
Plan and scale marketing efforts to accelerate sales velocity top of funnel
Generate incremental sales from targeted customers at the bottom of the funnel
Reliably forecast quarterly revenue streams with more visibility
Want to uplevel your email marketing game? Learn how to move beyond batch-and-blast email sends and into a full-scale email marketing strategy that delivers the right email content at the right moment. Email marketing can have a return on investment that’s as much as 122%, but only when used appropriately. In this presentation, we’ll discuss what types of automation make the most sense for B2B marketers as well as how to think through triggers, behaviors, and status changes that can be supported with automa
As Google moved to a more human-based algorithm in 2018, meaning they rank based on how humans, not machines interact with content, marketers are challenged with developing keyword strategies that speak to buyer priorities versus product rankings. Yet most companies start with their products as the cornerstone for a keyword strategy. This paradigm has to shift if marketers are going to provide inbound marketing programs for their organizations that perform.
Learn the basic fundamentals of using video in emails for lead lift and discover:
How to create quality business videos right from your desk, that will perform better than the one your marketing team just spend$10,000 on
Why everything you heard from a video production company is wrong, and the fact you don’t know anything about video production is a good thing
You will be shocked how easy, quick (10 min or less), and powerful this is, even if you have never seen any results with videos before
Customize Microsoft Dynamics 365 CRM to your industry processes. As a manufacturer, equipment dealer, professional services or property management firm, your industry has unique requirements. Alithya, offers industry-specific solutions to help you improve customer experience and empower your sales, service and marketing teams so you can achieve your target business outcomes.
This session is an opportunity to discover in detail the possibility of sales and marketing strategy management within Microsoft Dynamics 365.
We will cover the following items:
– “Why it is important to keep in touch with your customers and leads”
– Why is the communication important:
– Different channels of communication
– How do email and SMS marketing fit into
Join this webinar to learn the best approaches and tools for delivering sales and marketing results.
Have you ever wanted to know more about Campaigns and Segments. Do you want to see the power of pulling in information for marketing purposes, like Questionnaires. Join us for a 30 minute review of Campaigns and Segments and here about some failures of implementations that did not investigate Marketing/Relationship Management.
Have you ever wanted to know more about Campaigns and Segments. Do you want to see the power of pulling in information for marketing purposes, like Questionnaires. Join us for a 30 minute review of Campaigns and Segments and here about some failures of implementations that did not investigate Marketing/Relationship Management.
Automate targeted marketing campaigns and more using your Microsoft Dynamics data. Check out our listing on AppSource and get started with the emfluence Marketing Platform for Microsoft Dynamics today.
And Answers!
Tradeshows are a fundamental and important part of your marketing plan – but many companies struggle to execute. No matter if you are just getting started, or are a tradeshow veteran join us for 30 tips and tricks for successful navigating tradeshows. We will talk about pre-show marketing/activities, things to do on site, and post-show follow up. And at the end, we will also open it up to you to share your favorite tradeshow trick and/or lesson learned.
A great post written by Imran Suleman with Activate Marketing Services, a pioneer in B2B content marketing and lead gen, that outlines how buyers are willing to talk if you show compassion and demonstrate you are going to be helpful – and respectful – in today’s transformed environment.
A blog from Dynamic Communities CEO explaining the state of the business, refunds from live events and what we are doing about it.
Transform your business by putting the full power of your data to work. Microsoft Dynamics 365 unifies CRM and ERP capabilities by delivering new, purpose-built applications to help manage specific business functions, including Sales, Customer Service, Field Service, Operations, Marketing, Project Service Automation, and Financials. KTL can help to seamlessly implement Dynamics 365 for greater productivity, deeper insights, and unique customizations to help businesses accelerate digital transformation.
Whether you’ve lost lead generation opportunities from cancelled tradeshows or are looking for avenues to ramp up ecommerce business, paid media can serve a number of useful functions as you rethink your current marketing strategy. Join emfluence’s Paid Media Strategist Erik Dahlstrom to learn where paid media can help your brand meeting sales and marketing goals during the pandemic.
Determining when to take on a new line of business or expand into a new service offering is a difficult and risky decision for any business. The ever changing world of Microsoft partnerships offer exponential growth potential to any solution provider, but it can also introduce new potential risks for you and your loyal clients. In this session, we will provide tools and practical advice to help you to navigate the pitfalls of a new practice, determine the right partner model, staff great resources, educate your sales and marketing team, win your first deal, and build a long-term sustainable business model.
Are you unsure how to approach your marketing during a crisis? Are you looking for direction on what you should do?To help you make those careful decisions during these tough times, we have compiled twelve tips to help you market in these uncertain times.
