Oracle has laid out its new artificial intelligence (AI) strategy. Bob Evans shares details of this plan, including more intelligence and stronger business outcomes.
Search Results: marketing (1028)
A late arrival to e-commerce, Hibbett Sports closed the gap with laser CX focus, a novel fulfillment approach, and aggressive use of AI to engage customers.
When it began to sell online in 2017, Hibbett Sports emphasized delivering a customer experience that was on par with its in-store service. Hibbett exec Bill Quinn explains how.
Process mining offers great opportunity to fine-tune business processes but also introduces potential risks, which can be mitigated with strong governance measures.
Con una media de más de 1,000 fuentes internas de datos en las empresas, se requiere de una gobernanza y administración de datos centralizada.
A distributed cloud database architecture enables Couchbase to power a range of customer use cases while delivering quantifiable business impact.
AWS is extending its brand by entering the enterprise applications world with AWS Supply Chain that runs seamlessly with ERP applications.
How organizations can balance their expanding use of AI against the need to manage the data governance process — while increasing the value and velocity of data.
Paragon Films CIO Kenny Mullican talks about how his view of cloud and AI have changed over the past 10 years, as well as the value of customer stories.
From competitive pricing and customizable solutions to excellent customer support and reliable infrastructure, here are the table stakes that every CIO should consider when evaluating cloud providers.
Wayne Sadin explains the origins and trajectory of the chief data officer (CDO) role, which didn’t even exist two decades ago.
Scott Vaughan shares insights from a recent discussion he hosted on leading in uncertain times and dumping the “more with less” mindset.
Descubra cómo la sostenibilidad empresarial no está en conflicto con la rentabilidad económica, y otros muchos beneficios.
Chief Data Officers self-report massive sprawl in their data sources, highlighting the importance of centralization and governance.
Aaron Back hosts Sudha Ranganathan of LinkedIn to discuss three dependencies that influence how AI will impact creative functions.
Janet Schijns defines how AI apps, supported by partners, can automate everything from repetitive tasks to supply chains for better operational efficiency.
Professional services organizations are in demand as customer needs shift rapidly. Scott Vaughan shares advice on how they can adapt and capitalize on the opportunities available.
SAP is turning 51 but Bob Evans says it is becoming a youthful unicorn with the help of its experience centers, fashion initiatives, and superb customer focus.
Frank Domizio explains how partnering with a CISO can provide expertise, tools, and support to ensure that sensitive data remains secure.
Analista Kenny Mullican expone cómo la hiper-automatización es una estrategia transversal que impacta positivamente en empleados y clientes.


















