In Episode 122 of My Metaverse Minute, Kieron interprets a recent survey of gamers and their thoughts on gamification techniques within the Metaverse.
Highlights
00:08 — A new survey from research company Globant shows only 34% of gamers are “interested” in crypto transactions within the Metaverse and only 16% of this same group have purchased NFTs.
00:38 — Gamers are a significant target audience for many Metaverse platforms.
01:14 — Just 11% said they’d be interested in using gamified Metaverses for their earning potential. These figures point to a need for some kind of differentiation between entertainment and retail spaces.
01:59 — The push to turn every aspect of the Metaverse into a chance for earning, including through gamification, could be detrimental to the Metaverse’s target demographics, who appear to prefer division between earning, spending, and entertainment platforms.
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