Episode 19 of the Growth Swarm podcast explores B2B tech sales, and why success today means the focus must shift from the seller’s process to the buyer’s process.
Analyst
John Siefert
CEO
Cloud Wars, Dynamics Communities
Areas of Expertise
- AI
- Cloud
John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.
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