Welcome to Episode 62 of the Cloud Wars Horizon Minute — featuring news and commentary hosted by Acceleration Economy analyst Tom Smith. Each episode provides insights into one or more innovation Accelerators on the Cloud Wars Horizon. This episode focuses on a consumer goods industry cloud startup named Aforza.
Highlights
00:40 — Purpose-built clouds exist for and are widely used in many industries; a handful has garnered the most attention: healthcare, retail, financial services, and manufacturing.
01:00 — One that you don’t hear as much about is consumer products; we are profiling a consumer goods cloud provider named Aforza. The opportunity for Aforza is a big one: Consumer goods companies make up a roughly $2 trillion market.
01:26 — Leaders started their company with the goal of creating purpose-built apps that solve three core problems:
- The need to capture missed revenue by increasing inventory visibility and identifying real-time opportunities to upsell/cross-sell
- Improving the effectiveness of trade/promotional spend by capturing return on investment (ROI) insights
- Creating visibility from planning to execution to delivery
02:05 — One other noteworthy tech element: The software supports execution (typically from a cell phone), even when a field employee is not connected to the internet — which can happen with some frequency.
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