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Home » Why Data Modernization and Customer Centricity Are Key to Sales and Marketing Alignment
Innovation & Leadership

Why Data Modernization and Customer Centricity Are Key to Sales and Marketing Alignment

John SiefertBy John SiefertOctober 25, 2022Updated:October 25, 20221 Min Read
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AE Leadership

In this Growth Swarm Moment, excerpted from Episode 22 of the Growth Swarm Podcast, Tony Uphoff explains the importance of customer centricity and data modernization within the context of aligning sales and marketing.

Highlights

00:10 — Tony says that he uses a technique in companies where, if during a meeting, more than 50% of a conversation is on tactics rather than customer needs, he stops and redirects the discussion.

00:34 — If organizations do not understand what is going on with customers, they will not get very far.

00:43 — Data modernization is important for companies that are struggling with silos of data. Currently, organizations have their data in various places. Data modernization can help to streamline the process and create a “single component of truth,” says Tony. It is important to not have multiple components of truth out there.

Join us on October 27, 2022 for Acceleration Economy’s Data Modernization Digital Battleground, a digital event in which four leading cloud vendors answer questions on key considerations for updating data strategies and technology. Register for free here.


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John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
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  • Cloud
  • LinkedIn

John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

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