A considerable amount of the magic of modern technology platforms occurs behind closed doors, whether in the infrastructure of leading tech vendors or within private company processes. That’s why it’s such a major achievement for tech companies to secure prominent public-facing contracts.
When the general public can witness the power and tangible benefits of the modern tech stack, it’s a big win for these vendors. Not only does it raise their profile and attract new business, but it also demonstrates the effectiveness of their technologies in comparison to rival vendors.
A great example of this is Snowflake’s recent announcement that it is partnering with the LA28 Olympic and Paralympic Games and Team USA as the Official Data Collaboration Provider.
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What Will Snowflake Bring to the LA28 Games?
Snowflake is serving as the Official Data Collaboration Provider for a three-year partnership that encompasses the LA28 Olympic and Paralympic Games and Team USA. This will mark the third time the Games are hosted in Los Angeles. With substantial input from Snowflake and other technology partners, this upcoming competition is expected to be the most data-driven Games to date.
“The LA28 Olympic and Paralympic stage offers an extraordinary opportunity to bring together data for truly meaningful impact and breakthroughs, and Snowflake’s technology is uniquely positioned to enable powerful data collaboration at scale,” said Denise Persson, CMO at Snowflake.
“We are proud to be a trusted partner in what promises to be the most technologically advanced Olympic and Paralympic Games in history, using data collaboration powered by Snowflake’s ‘AI Data Cloud’ in the U.S. to help realize possibilities once unimaginable.”
Underpinning Snowflake’s involvement in LA28 and Team USA is its AI Data Cloud. By tapping into the platform, LA28 Games organizers can better plan and execute their strategy for this incredibly complex and multi-faceted undertaking. Beyond this, the benefits lie with Team USA athletes, and fans.
For athletes, Snowflake will support secure data sharing and collaboration in areas such as training, health records, and nutrition. From a fan’s perspective, the data-driven approach powered by Snowflake’s infrastructure will deliver a more personalized experience.
“Partnering with Snowflake on our growing technology needs felt seamless,” said John Slusher, CEO of U.S. Olympic and Paralympic Properties. “As we progress toward 2028, our capabilities will continue to evolve and the opportunities to collaborate with Snowflake on data collaboration enhancements are paramount.
“This partnership enables us to scale efficiently and achieve our innovation goals for LA28 and Team USA.”
Closing Thoughts
The ability to enhance fan engagement, improve planning and execution, and boost athletes’ success through technology showcases the capabilities of Snowflake’s architecture. And this message is displayed on one of the biggest billboards in the world.
However, beyond the visibility of Snowflake’s data and AI capabilities from a revenue perspective, examples like this are also an important step in the global understanding and acceptance of AI. While business leaders may be convinced of the merits of AI and happy to spend millions on implementation, end customers may not always share the same enthusiasm.
Just because a company knows that the introduction of new technologies will greatly improve the customer experience, customers themselves do not necessarily feel the same way. When major examples of AI and data technologies in action are broadcast globally, they create a significant impression.
By supporting LA28, Snowflake is not only showcasing its technology but also the tangible benefits of this category. In a broader sense, this could have an even greater impact than just a rise in profits.
Let the games begin!
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