“Tinder on Customers” is the monthly podcast series featuring Bob Evans in conversation with Bonnie Tinder. Bonnie is the founder and CEO of Raven Intel, an independent B2B peer review site that’s amplifying the voice of the customer. She focuses on software customers, consulting partners and software vendors, and helps identify the best partners for their needs. In Tinder on Customers episodes, Bonnie talks about how choosing the right partner is critical to success.
Episode 3
The Big Themes:
- Bob poses the challenge: “My CFO is a real hard ass, and I think he or she is gonna really put me through the ringer. How do I turn her/him into a passionate advocate?”
- On big projects, you have to put your best people on top. Assigning an average person to lead a project you are calling “essential” is a sure sign you’re not fully committed.
- An emotional appeal and an aspirational appeal to the CEO and the CFO: Help *me* help *you* make the company better! It has to be personal as well as data-driven.
- There’s always going to be some bumps in the road. But if you have the right framework in place, you’re going to avoid those unexpected twists and turns.
The Big Quote: “It’s not even just getting at parity, you want to do something that’s truly groundbreaking.”
You can also stream this episode in audio-only format:
Cloud Wars Live Digital All-Stars
Bonnie Tinder is one of our regular Digital All-Stars. The All-Stars are experts whose video podcasts will focus on the critical themes shaping (and re-shaping!) the business world here in the digital age of 2020. Our intention is to provide regular chunks of timely ideas and insights about high-priority subjects from industry veterans with diverse backgrounds.
This episode is brought to you by BMC Software.
