In this Industry Cloud Battleground session — now available on demand with a premium subscription to Acceleration Economy — Keith Mercier, General Manager, Microsoft, and Amy Vener, Industry Product Marketing, Microsoft, explain how Microsoft’s cloud for retail creates enhanced, personalized customer experiences by using data and AI to create a uniquely-tailored retail journey.
What You Will Learn:
- Microsoft’s cloud for retail relies on customer data and AI tools to enable personalization and fraud protection in its system
- How unified customer profiles are connected with an elevated customer experience after the pandemic redefined the general industry and overall experience, to enhance retailer growth and accelerate the customer experience
- Smart retail capabilities, designed by Microsoft, utilize customer data to enable better decision-making, inform users and retailers on supply chain and labor shortages, and offer insights into inventory stock
- Partner ecosystem allows retailers to use, build upon, and innovate with Microsft’s cloud for retail, create specific, targeted solutions for customers throughout the industry