Each month, “Lochhead on Different” episodes explore the need to differentiate people, products, and services in a world that encourages a lot of imitation. Christopher Lochhead is a best-selling author, top podcaster, and former tech-industry CMO. Today, Christopher and Bob enjoy a wide-ranging conversation, touching upon what lessons can be gleaned from the invention of the elevator to artificial intelligence (AI) and creativity to mullings on yoga and mullets.
Episode 30 | Embracing the Future Today
Note: this episode contains explicit language.
The Big Themes
- Digital transformation reshapes industries: McDonald’s has seen a significant shift in its sales, with 40% of its revenue coming from apps, delivery, or kiosk orders. This reflects the growing preference for digital ordering and the decline of in-person dining, prompting changes in restaurant layouts and services.
- AI’s impact on creativity and innovation: AI is influencing various aspects of creativity, including the generation of creative content like movie scripts and even the creation of consumer products like Coca-Cola flavors. Christopher had a ChatGPT song in the style of Tom Waits and thought it did a great job.
- Technological advancements come in unexpected ways: There’s a ripple effect with scientific research and exploration. Breakthroughs in one area can lead to advancements in various other fields. Researchers developed new technology, such as AI and deep-sea exploration equipment, as a result of their search for interstellar objects.
The Big Quote: “If you look back in history, America’s striving for the moon and space travel . . .[what] doesn’t get talked about are all of the sub-breakthroughs that it led to, many of which form the basis of our industry: miniaturization, communication. All these things lead us to the internet and ultimately impact how we think about computing and a lot of other things.”



