In episode 83 of the Cloud Wars Horizon Minute, Tom Smith explains the significance of Cirque du Soleil‘s work with Cinedigm for digital content distribution.
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Highlights
00:39 — Cirque du Soleil, known for its extravagant live shows, has selected Cindedigm as an exclusive distributor for roughly 30 hours of live shows on three platforms:
- Transactional Video on Demand (TVOD)
- Advertising Based Video on Demand (AVOD)
- Free ad-supported streaming TV (FAST)
01:15 — Cirque experienced a remarkable contraction and reinvention driven by Covid, as Philippe LaLumiere, its VP of IT, detailed at our Cloud Wars Expo conference last year. Its reinvention included delivering content on new digital platforms.
01:40 — At the time, he said the company’s goal is to evolve from being show centric to being customer-centric, and dazzling customers with its content on various platforms including digital, while retaining the brand’s magic.
01:50 — Cirque content including the full-length show KURIOS — Cabinet of Curiosities and the documentary Crystal — Gliding Higher will be available on Cinedigm’s streaming service called Cineverse along with Dove Channel, Docurama, and more.
02:34 — The deal represents new avenues of customer engagement for Cirque as it continues its path back from the most difficult days of the pandemic.
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